Demanding Professionalism

Wednesday 25th April 2012, 6:30 pm.

Speaker: Robert C. Martin, President and CEO Uncle Bob Consulting.

Venue: Edinburgh Training and Conference Venue, 16 St. Mary's Street, Edinburgh EH1 1SU.

Refreshments and networking from 6:00 pm.

This event is free of charge and open to all. No registration required - just turn up.


When you seek help for your tax calculations, you demand professionals who have the knowledge of accounting standards. When you seek medical care, you demand professionals who abide by the Hippocratic Oath and the modern professional charter. Similarly, when you seek help with your software development needs, you should demand professionals who know the generally accepted principles of software development.

Unfortunately, the vast majority of software developers have yet to learn the practices and disciplines that constitute professional behavior. That's because those practices have only just recently been defined. The software industry is barely fifty years old.  It has taken nearly that long to figure out what software professionalism is.  It is only in the last few years that a set of generally accepted software practices have been defined.  But now they are here, and it's time for management to demand that professional behavior.  In this talk, Robert C. Martin will describe these disciplines, and practices, and will discuss how to raise the professionalism bar in your projects and teams.

About the speaker


Robert C. Martin, aka, Uncle Bob has been a software professional since 1970 and an international software consultant since 1990. In the last 40 years, he has worked in various capacities on literally hundreds of software projects. In 2001, he initiated the meeting of the group that created Agile Software Development from Extreme Programming techniques. He is also a leading member of the Worldwide Software Craftsmanship Movement - Clean Code.

He has authored "landmark" books on Agile Programming, Extreme Programming, UML, Object-Oriented Programming, C++ Programming and most recently Clean Code and Clean Coder. He has published dozens of articles in various trade journals.
He has written, directed and produced numerous "Code Casts" videos for software professionals.

Bob is a regular speaker at international conferences and trade shows. He is a former editor of the C++ Report .

Mr. Martin is the founder, CEO, and president of Uncle Bob Consulting, LLC and Object Mentor Incorporated.

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